Rebranding Europe : fundamentals for leadership communication

Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens. It gives original and logical answers to communication questions. The author has interviewed a number of key stakeholders in European communications as well as important opinion leaders. Among them are Jane Morrice, former Vice-President of the European Economic and Social Committee (EESC), responsible for communications and former BBC correspondent; Androulla Vassiliou, former EU Commissioner of Education, Culture, Multilingualism and Youth; and Rick Ridder, former U.S. presidential campaign manager for Howard Dean and senior consultant to five other presidential campaigns including those of Hillary Clinton, Barack Obama and Gary Hart. Their insider accounts provide different perspectives on the topic. This book is designed for both professionals as well as laymen and will appeal to anyone who wants to acquire a useful insight in the most significant roles of EU and public communication and, in rebranding Europe at the most critical moment of its existence.