Writing for Busy Readers - Communicate more effectively in the real world

TODD Rogers , LASKY-FINK Jessica

24,70 € 24,70 € 24.7 EUR

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Summary

We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?

When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate.

The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.