European lobbying, 3rd edition

Daniel Guéguen brings more than 30 years of experience, in business and as a lecturer and consultant, to this methodical and 100% practical analysis of European lobbying, now in a revised and updated 3rd edition (available November 2008). He systematically explains European lobbying structures – the panorama of lobbying in Brussels – trade associations and NGOs at the EU level, and representation of individual companies – and how they work together; The technical tools of lobbying – including business intelligence, networks, communication and using the press; European lobbying strategies – impact assessment, “top down” and “bottom up” approaches, negative, defensive, reactive and proactive strategies, coalitions, business platforms and future developments. Essential reading for those working in the EU institutions, lobby groups and NGOs, and all who wish to understand how influence can be and is exerted in Brussels.