The Japanese and Europe - Economic and Cultural Encounters

Japanese investment in Europe has been growing by leaps and bounds and this book charts the course of this phenomenon, looking both at the Japanese experience of Europe and the European experience of the Japanese, and social, cultural and economic consequences of this encounter. This contemporary snap-shot is based upon a wealth of interviews and fully-illustrated by photographs, maps and diagrams.

Acknowledgements Introduction 1. Japan and Europe: Perspectives from the Past 2. The Road to 1992: Japan and the European Community 3. Living in Europe: Expectations and Experience 4. The Japanese in Europe: Autres Pays, Autres Moeurs 5. The Japanization of Europe: Raw Fish, Wrestling and 'Just-in-Time' 6. Conclusion: Close Encounters of the Third Kind Notes Select Bibliography Index